Our Story

About Sandya Designs

A small, family-run atelier from India — stitching premium machine-embroidery designs that speak for themselves.

Sandya Designs began the way most good things do — with a needle, a machine and a stubborn love for detail. What started as one family's embroidery bench has grown into a boutique studio offering premium, ready-to-stitch machine embroidery designs to hobbyists, home businesses and boutiques across India and beyond.

We are not a design marketplace and we are not a faceless catalogue. Every file you download here was made, watched and stitched by us. That is the whole business — and we would not have it any other way.

Every design is stitched before it is sold

Digitising is a craft, not a filter. Each of our designs is drawn point-by-point by hand — never auto-converted from a clipart — and then test-stitched on real embroidery machines in our own studio. If a satin column wrinkles, a jump stitch lingers where it should not, or the density fights the fabric, the design goes straight back to the hoop. Only when a design sews beautifully do we list it.

  • Hand-digitised by experienced embroiderers — no auto-tracing shortcuts.
  • Test-stitched on real machines before every listing, not after your complaint.
  • Clean trims, sensible jump stitches and thread-friendly densities.
  • True-to-preview results — what you see on the card is what your hoop delivers.

Made for every machine, priced for every maker

Whether you run an industrial multi-head or a single-needle home machine, your design arrives in the format it speaks: DST, PES, JEF, EXP, EMB and a PNG preview are all available at checkout. Pick the one you need, pay instantly over UPI — GPay, PhonePe, Paytm or any UPI app — and download in seconds. Designs start at just ₹100, and every design is always 50% off its MRP as our standing boutique promotion.

Your purchase is saved to your Gmail account, so you can re-download any design, on any device, whenever you need it again. No expiry, no re-purchase, no fuss.

A family-run obsession with quality

Sandya Designs is run by one family, and every order is looked at by a human being — usually within a few hours, often within minutes. When you message us on WhatsApp, you reach the same hands that digitised your design. That closeness is our quality control: if something is ever less than perfect, we hear about it directly and we fix it.

We believe a design should speak for itself — in the shine of a well-laid satin stitch, in the steadiness of a running line, in the quiet confidence of a motif that sits exactly where you meant it to. That is the standard we hold every file to before it ever meets your hoop.

Welcome to the studio

Browse the collection, find a motif that feels like yours, and let your machine do the rest. If you need a format you don't see, or a custom design for something special, just ask — we love a new challenge.

Browse the full collection →